IZZA MASUD

I come from a family of entrepreneurs & creators, my dad was a filmmaker and my mother a painter, and as such, I was encouraged to create and tell stories. I would make up stories for my parents since I was four years old and inevitably fell in love with the art of storytelling. I also ended up following in my dad's entrepreneurial footsteps.

My creativity brought me to the IT field where I started my first company at the age of 21. Interestingly, I was looking for some computer training and found nothing out there that suited my needs. Solution? I created it by starting one of the first IT training centers that bridged the skills gap between University and in the field. To me, this experience was just bringing my story to reality and gaining the skill to execute ideas. There began my journey as an entrepreneur. Storytelling also led me to write a book on stress management in 2015, where I shared my personal experience, in learning to overcome the odds. You can find it here. 

I believe that no matter what business you are in, the best way to connect with your audience, users and customers is to tell a compelling story. I am an avid photographer and love capturing people's faces, which is another form of storytelling. You can see some of my work here.